BIC started simply – with a vision and a pen. The goal was to create a product that met a fundamental consumer need: a smooth and practical object for writing. However, the result went much further: BIC democratized writing and gave everyone the power of creative expression. Today, we bring simplicity and joy into daily life. Our ambition is to offer satisfaction and well-being in these millions of moments that make up human experience. It is the passion to bring simplicity and joy to people all over the world that motivates our teams on a daily basis. We rethink the essentials of everyday life, we design products that are part of homes and hearts. We believe that we have a positive impact on the world by providing sustainable solutions that respect the planet thanks to intelligent design and the creation of durable products.